We’re an end-to-end global communications partner – as comfortable in the board room as we are identifying the latest consumer vibes. Not too big and not too small, we’re committed to every client’s success with a world-class team delivering world-class results.
Our approach is simple: predictive data informs the best strategies. And the best execution comes from relentless attention to detail and constant monitoring of results.
The bottom line: We’re digital-first, data-led and future-focused to help you and your business see around corners and be ahead of what’s next.
ON THE GROUND IN CANNES
Ray Day
Vice Chair, Stagwell and Executive Chair, Allison Worldwide
Kiersten Fries
Chief Strategy Officer
Lisa Rosenberg
Global President, Consumer Brands
COREY MARTIN
Managing Director, Media & Influencer
Shane Arman
SVP, Head of U.S. SportsSEE US IN ACTION IN CANNES
Seeing Around Corners: What Every Communicator and Marketer Needs to Know
Monday, June 16 from 9–11 AM, Stagwell Sport Beach, BoardroomThis panel brings together leading communications and marketing executives to explore two new data studies that call out the state of corporate reputation and the critical role of news in driving brand success. Moderated by Ray Day, Vice Chair at Stagwell and Executive Chair at Allison Worldwide, the panel will discuss how the ability for communications teams to see around corners to anticipate trends and opportunities, as well as look beyond traditional consumer segmentation to tap into consumer emotions, will determine who wins in the coming months and years.
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CULTURAL CURRENCY: TAPPING INTO THE ZEITGEIST
Monday, June 16 at 10 AM, Hotel MartinezIn today’s landscape, cultural relevance isn’t just a bonus, it’s a key differentiatior. Winning means mastering the art of the moment. This conversation aims to dissect the formula:pinpointing emerging trends, authentically engaging divers communities, and building unwavering loyalty by embedding your brand into the fabric of the zeitgeist.
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The Business Case For Investing in Women’s Sports
Tuesday, June 17, at 1:30 – 2 p.m, Hotel SplendidFrom the continued growth of new and existing women’s sports leagues, to fashion and beauty brands stepping up to invest in them, new ground is being broken on a weekly basis in the business of women’s sports. Beyond the headlines and on-field play, there’s a reason why investing in women’s sports is not just good for optics but good for business. This session will explore the dynamic relationship between women’s sports, society and community - the growing influence women’s sports has on consumer behavior, and ultimately cultural relevance. Using a data-backed methodology, we will prove that culturally relevant brands who leverage the power of women’s sports, outperform the industry. And, with women’s sports being a key driver of cultural relevance today, we will ultimately make the business case for investing in women's sports.
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UNEXPECTED CAREER LESSONS: FROM SETBACKS TO SUCCESS
Wednesday, June 18 at 9:30 AM, Hotel MartinezThe most valuable professional insights often emerge from our most challenging moments — those unexpected turning points that ultimately reveal new paths to growth and achievement. This panel conversation welcomes leaders to share stories of how they transformed obstacles into springboards for innovation, resilience, and wisdom.
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Winning the Attention Scrum: Purpose Meets Power in Creator Partnerships
Wednesday, June 18, at 2:10-2:30pm, Stagwell Sport BeachThe question on brands' minds right now, how can I stay true to my brand, while also tapping into trends, current events, and the cultural zeitgeist at large? The answer, creators. In this panel, Olympic rugby star Ilona Maher shares the winning strategy behind her brand partnership with Maybelline, highlighting how unexpected collaborators can create cultural moments. They will discuss the balance act of authenticity with going viral, identify new creator partners eager to be tapped, and how to earn generation of brand love through purpose-driven marketing.
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Insight with Foresight
Data’s not just for tracking. It’s for anticipating. At Allison, our AI-powered analytics decode what’s coming next – so you can act, not react.
We tap into emotional drivers, behavioral signals, and trend velocity to keep your business one step ahead, turning uncertainty into clarity, and risks into opportunities.
What we deliver:
- Real-time trendspotting
- Predictive modeling
- Behavioral & emotional analysis
- Audience segmentation
- Campaign impact reporting
- Risk & reputation tracking
Designing Influence for the Modern Media Mix
In today’s media mix, influence isn’t optional – it’s essential. We build integrated programs where earned media and influencer strategies are fused by data, powered by culture, and measured by impact.
Influencer marketing isn’t a gamble. It’s strategic storytelling—with results to prove it.
What we deliver:
- Earned Media + Influence Strategy
- Creator Identification
- Negotiation + Contracting
- Performance & Paid Media
- Ambassador Programming
- Earned Endorsements
- UGC for Owned Channels
- Connected Commerce
- Measurement & Optimization
Creating + Defining Cultural Moments
Relevance is everything. If you’re not shaping the culture, you’re chasing it. We don’t follow trends – we spark them, ensuring clients are cemented as a defining part of culture itself.
What We Deliver:
- Brand Building + Repositioning
- Branded Entertainment
- Cause + Purpose Marketing
- Creative Development
- Consumer Education
- Experiential Campaigns
- Product Launches
- Trendspotting + Newsjacking
- Partnership + Retail Strategy
Brandgeist® IQ; Measuring Cultural Relevance in Real Time
We built the first AI-powered methodology that measures the real-time cultural relevance of brands —Brandgeist® IQ. It measures how plugged in, purposeful, disruptive, inclusive, and modern your brand really is. It’s not a gut check. It’s a game changer.
Core Signals We Track:
- Plugged Into Pop Culture
- Disrupting the Norm
- Living with Purpose
- Always Inclusive
- Modern and On-Trend
A living model built on data from hundreds of brands, BGIQ delivers a proprietary score (1–100) so you know where you stand—and how to move the needle.
THIS ALGORITHM WON’T TAKE YOUR JOB, BUT IT MIGHT HELP YOU DO IT BETTER.
By combining our consumer brands prowess with our best-in-class performance and intelligence chops, we’ve created a living, breathing data model. Using AI alongside numerous measurable inputs including whether a brand is plugged into pop culture, disrupting the norm, living with purpose, always inclusive, and modern and on-trend, Brandgeist® IQ reveals a proprietary score from 1–100 based on how culturally relevant each brand is at any moment in time.
PLUGGED INTO POP CULTURE
Is your brand tapping into trending topics and cultural moments? Are you a leading voice in a crowded conversation?
DISRUPTING THE NORM
Is your brand doing something unexpected, bold or brave? Are you launching unique products and winning awards for them? Do your activities translate to talk-value?
LIVING WITH PURPOSE
Is your brand standing up for something with authenticity and true commitment? Are you mission-based and inspiring others to join the fight?
ALWAYS INCLUSIVE
Is your brand leveraging diverse spokespeople across marketing activities? Do you represent a variety of people in all you do? Do you make it comfortable for people to come as they are?
MODERN AND ON-TREND
Is your brand’s visual aesthetic keeping pace with the times and consistent across channels? Is your tone of voice casual and inviting?
HOW IT WORKS
BGIQ scores are calculated relative to hundreds of brands, from iconic to up-and-coming, that inform the model's make up, using AI and advanced analytics.
Built for the Bold
We don’t just play the game – we shape it. Allison Sports delivers culture-first, content-powered, data-driven campaigns that go beyond the buzzer to build brand equity and drive ROI.
Today’s fans demand more: authenticity, inclusivity, and speed. We answer with high-impact ideas and predictive insights that transform sports investments into scroll-stopping moments.
OUR PLAYBOOK:
- Culture-Driven Media Strategy
- Data-Led Sponsorship + Talent Evaluation
- Sports-First Campaign Planning
- Athlete Training + Narrative Development
- Experiential Fan Engagement
- Custom Performance Dashboards
Designed to Move
We build creative that’s built for what’s next. Fast. Fluid. Grounded in insight. Designed to connect in the moments that matter – across every platform and every audience. Big ideas. Nimble execution. Maximum impact.
What We Do:
- Brand Strategy
- Campaign Planning
- Creative Concepts + Visual Design
- Paid Media Execution
- Social + Digital Content
- End-to-End Production
- Event Marketing + Activations
- Content Creation: TV to TikTok
Reputation is Power
In a world of constant scrutiny, your reputation is your edge. We help brands lead with purpose, navigate risk, and communicate with precision, because trust isn’t given, it’s earned.
We don’t just protect reputation. We power it – so you lead with credibility when it matters most.
Our Expertise:
- Strategic Advisory + C-Suite Counsel
- Risk, Crisis + Issues Management
- Financial Communications + M&A
- ESG + Social Impact Strategy
- Executive Coaching + Visibility
- Internal + Change Communications
- Data Analytics + Measurement
- Media Relations + Storytelling
Reach out to us!
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